Bluestone believes that SEO and SEM activities are not ends in themselves, and are exercises that need to be effectively deployed as part of a holistic web marketing strategy.
To put it another way — what’s the benefit of optimising your pages for search engines if you don’t also optimise it for humans? Search engines are great at bringing in leads, but it’s the human visitor that turns a lead into a sale.
Number One On Google?
There are plenty of SEO companies and consultancies who will promise to get you to a number one ranking on Google. But what’s the point of being in top position for a keyword phrase nobody searches on?
Or, worse still, having someone use black hat (or borderline black hat — something we like to call “grey hat”) techniques to get you there, putting you at risk of a penalty or ban from Google?
The Broader Context
At Bluestone, we understand the place of a good Google ranking in the context of a smart and effective Online Marketing strategy. But that’s all it is — an element within a broader context.
Spend too long focusing on the single element without giving love to the broader context, and your top Google ranking won’t deliver visitors the experience they were promised.
As well as optimising your pages and taking steps to increase your search placements, Bluestone works with you in areas like user optimisation, breadcrumb trails, and intelligent site design to maximise conversions and optimise sales.
Bluestone will be honest with you about what you can — or can’t — achieve from Search Engine Optimisation. We are 100% ethical, and never use controversial or questionable techniques to optimise your site.